More than 40 nonprofit and community leaders representing 28 local organizations gathered on September 26 at College of the Albemarle's Dare campus in Manteo for the 3rd Annual Nonprofit Knowledge Series Workshop. Dubbed The Nonprofit Messaging Lab, this free workshop, co-presented by the Outer Banks Community Foundation and the Outer Banks Visitors Bureau, was designed to help organizations effectively tell their story, inspire donors and strengthen community trust. Highlights and takeaways from the six-hour workshop include:
- Learning how to craft messages that move people means shifting from a list of facts to a living story.
- Exploring the deeper story behind an organization's mission — not just what they do, but why it matters, what’s at stake and how their message can move others to act.
- Discovering tools, trends and tactics to amplify an organization's message, while reflecting on what they’re bringing forward to communicate with clarity and purpose.
The session was led by Kelly Walberg, VP of Marketing and Communications at the Community Foundation in Middle Tennessee.
