Your Guide to Dare County Tourism

2025-26 State of Dare County Tourism Report

Did You Know ...

Visitor spending in Dare County surpassed $2.1 billion in 2024 for only the second time, ranking #4 among North Carolina’s 100 counties, trailing only Mecklenburg, Wake and Buncombe.

  •  Annual Dare County tourism generates more than $147.1 million ($68.2 State, $78.9 Local) in state and local tax revenue from visitor spending.
  • Because tourism generates this revenue, each Dare County resident enjoys tax relief of $3,860.46 annually, which ranks #1 among all counties in North Carolina.
  • Tourism provides 12,260 jobs in Dare County, accounting for nearly half of all jobs (45.5%) and marking the second highest employment level since 2019 (13,880). These leisure and hospitality jobs include positions at establishments in accommodations, arts and entertainment, food service, recreation, retail and transportation.
  • A 6% Dare County Occupancy tax (collected when visitors rent short-term lodging) is shared between Dare County and the six municipalities, the Beach Nourishment Fund, and the Dare County Tourism Board.
  • Dare County and the municipalities receive half (3% of the 6% Occupancy tax) to be used “only for tourist-related purposes, including construction and maintenance of public facilities and buildings, garbage, refuse, and solid waste collection and disposal, police protection, and emergency services.”
  • Of the Occupancy tax net proceeds received by Dare County and the towns, Dare receives 32% and the municipalities split the remaining 68%.
  • Beach Nourishment receives 2% of the Occupancy tax net proceeds.
  • The Tourism Board receives the remaining 1% of Occupancy tax, as well as 1% of a Prepared Food and Beverage tax. By law, 75% of these dollars are to be used to promote tourism and for the cost of administration. The remaining 25% are for programs or services needed due to the impact of tourism.
  • Occupancy tax dollars reduce your ad valorem property taxes significantly regardless of where you own property in Dare County.
  • During the 2022- 23 fiscal year, Occupancy tax contributed the following to Dare County, the municipalities, Beach Nourishment and the Dare County Tourism Board:
Beach Nourishment $16,325,384
Dare County $7,833,051
Municipalities:  
     Town of Nags Head $4,673,981
     Town of Kill Devil Hills $4,527,503
     Town of Duck $2,265,416
     Town of Kitty Hawk $2,245,442
     Town of Southern Shores $1,894,227
     Town of Manteo $1,038,663
Dare County Tourism Board $8,162,692