6th Annual OBX Tourism Summit

"The Art & Science of Marketing the Outer Banks"

Thursday, May 10, 2018


Mark your calendar for the 6th Annual OBX Tourism Summit, Thursday, May 10, 2018 at Koru Village Beach Klub in Avon, NC. Held during National Tourism Week, May 6-12, 2018, the Summit celebrates our vibrant Outer Banks tourism industry by bringing together tourism professionals and partners to learn about the latest marketing trends, network with local tourism colleagues and catch up on the current topics facing the Outer Banks vacation market. REGISTER HERE.

View the Full Schedule of Events here.

Guest Speakers:

Mike McGarry   Tourism Summit


Mike McGarry

Mike McGarry is the Group Director, Content and Creative Excellence at The Coca-Cola Company and was recently named Ad Age's 2017 "40 under 40." From Vice to Lead Accounts during his first year at Fitzgerald & Co, the agency doubled revenue on brands including Coke, Odwalla, Coke Life and Fanta. McGarry is passionate about culture. He prides himself on being a good person who navigates the crazy waters of advertising in a way that is unique, ethical and most importantly, creates an environment where people enjoy going to work every day.

clayton reid tourism summit



Clayton Reid

Clayton Reid is considered one of the travel industry’s top minds in destination marketing and strategic planning. Clayton has worked with companies around the world for over two decades. He is responsible for MMGY’s overall vision and global day-to-day management. Heavily involved with industry associations, Clayton is a sought-after speaker and has served on boards for organizations such as the Kansas City Convention and Visitors Association and the New York Hospitality Council. He has twice been awarded the American Express® Steven Harvey Achievement in Marketing and serves as strategic council member to Gerson Lehrman Group on issues related to the travel industry.

Joe Weeks - Tourism Summit 18


Joe Weeks

Joe is responsible for leading Buxton’s product strategy by identifying and executing development initiatives that utilize new data sets, technologies or methods. He spends significant time staying abreast of innovations in the fields of analytics, marketing and technology. Joe has led the company’s recent efforts to incorporate GPS/mobile data into its solutions to provide clients with insights not available through traditional data sources. Before joining Buxton as Vice President of Product Strategy, Joe served as a Global Product Line Manager for Corning’s optical telecom business. He holds undergraduate degrees and a MBA from Wake Forest University. Joe and his wife reside in Fort Worth, TX, along with their two daughters. 

matt tate - tourism summit 18


Matthew Tate

In his role as Senior Account Executive for Buxton’s public sector team, Matthew manages client relationships across the country while providing support and ongoing recommendations during their economic development. Before joining Buxton’s public sector group, Matthew was an account executive in our private sector division, assisting retail and healthcare clients with site assessment and marketing initiatives. Prior to joining Buxton, Matthew was a project manager with PAE, a Lockheed Martin company. He holds a degree in advertising from Harding University.